“98% of business owners who attempt to build their own website fail at the task and never launch a website at all” – US Small Business Administration
In addition to this fact, a great example used to answer this common question is by using the analogy of a wedding photographer. Sure, you can use your old DSLR camera to take wedding pictures, but wouldn’t you rather give it to a professional who has the experience and knowledge?
Many free options actually restrict core website features and the amount of content you can have on the site. To unlock those features, they make you pay a hefty recurring fee just to get full functionality. If you choose not to pay their monthly fee, many “free” website builders will put their ads on your website, which is how the company makes money from free users.